Twitter vs Facebook: Which Social Media To Build Your Brand?

Twitter vs Facebook: Which Social Media To Build Your Brand?

More than 2.23 billion users visit Facebook every month, according to this statistics. On the other hand, Twitter has an active number of 335 million users every month. The potential reach to drive social media to your website by tapping Facebook and Twitter is huge. Although, you might be wondering which social media you should use to build your brand. Twitter vs Facebook is a hot topic that is debated frequently.

Twitter and Facebook has their own advantages and disadvantage when it comes to building and establishing your own brand. Social medias can be a very powerful tool if you know how to use it properly. Almost all major brands and companies you visit will have their own Twitter or Facebook that you can follow to stay in touch with their latest news.

But for new businesses who are just starting off. Choosing Twitter vs Facebook can be quite a challenging pick. If you are starting off, I highly recommend that you focus on one social media platform and focus all of your marketing effort. Once you have a sizable amount of audience, you can slowly introduce your second social media and have your audience like them too.

In this article, I will talk about Twitter vs Facebook and which social media you should use to build your brand. I also include few resources and tips that you can take advantage to build your audience organically and effectively. Read more to learn which social media is best fit for your brands.

The Money Creator Single Post Affiliate Disclosure WarningAffiliate Disclosure: Some of these links contain affiliate links which means we will earn commissions for our work at no additional charge to you. At least, that is what honest Uncle Sam would have done too! Read our disclosure policy for more information.

Audience Building

Audience Building

One of the most crucial part for all brands is building your audience. Without an audience, you can’t drive the traffic from social medias to your website. Twitter, in fact, is the easiest social media to start building your audience.

You simply create a brand account and start following people. These people who you followed will follow you back which makes it really easy to build if both of you have common interests. You even do not need to go around and invite them to like your account. If the person you followed sees your content and likes it, they will follow you back.

Facebook, on the other hand is slightly harder to build an audience. Because it involves you inviting your families and friends to like your page. It can be especially hard if you prefer to keep your business away from your focus circle.

Building an organic audience on Facebook is hard since majority of your growth will be focused on sharing the content and you certainly do not want to share on your personal page… because that would come out as self-promotional and that might turn off some of your friends.

Since Facebook changed how their audience building works, Twitter remains as one of the easiest way to build an audience. Plus, if you have a large audience on Twitter, you can easily introduce another social media profile of yours and ask them to like it. This is called, “cross social platform” when it involves promoting your content on both social medias.

Winner: Twitter

Attention Span

Attention Span

Another major factor that plays role in Twitter vs Facebook is the attention span. Twitter has the shortest attention span because there are millions and millions of tweets happening everyday. An average 500 million tweets are send out every day. Imagine this how much you will get as an average Twitter user.

In fact, for small business and new accounts if they want to grow. They will have to tweet an average 3 to 7 every day. Although, there are some brands that has gone as far as tweeting 15 to 20 times a day. Because the attention span on the Twitter is very short due to constant barrage, you will have to be proactive and tweet multiple time in order to get seen.

Facebook have a distinct advantage over Twitter in terms of attention span. The ideal number of sharing your content on the Facebook is once a day. But, some businesses do make posts up to three times a day.

Because the attention span on Facebook is much longer compared to Twitter, it is strongly recommended that you schedule your posts and optimize your posts. If you post too much, it might overwhelm the users’ feed and they might unfollow your page in response.

Winner: Facebook

Profile Builder

Profile Builder

Having a strong profile with all information for your audience to learn about is absolutely must-have. On Twitter, you only have picture for profile and cover as well a short biography about who you are. Nothing special. If you are offering services, you will have to promote it to your audience.

On Facebook, they offer a business page that can let you build your own profile such as services, contact information, location and more. This is done to help increase your audience’s trust toward you. Having a strong, reliable and completed profile business page plays an important role in establishing relationship with your audience.

Your audience’s trust on Twitter is generally less. But they often perceives if you are trustworthy or not based on your content and biography. Even though so, your options to grow and expand business by including services and more on Twitter is limited.

And did I mention that if you own an e-Commerce website, you can set your own shop on Facebook? That’s right, you have more options to build your business profile page on Facebook as opposed to Twitter.

Winner: Facebook

Content Sharing

Content Sharing

One of the key when it comes to promoting your content whether you are an affiliate marketer, e-Commerce owner or dropshipper. You want to make your content shareable for everyone to read. If you are just starting off, you might find it a little bit hard to have your content shared on Facebook.

Because those who likes your page the first will be your friends and family. Getting your content out for others people to read strongly depends on your audience and whether it is shareable. If you are going to talk about products and promote it to your audience. It probably won’t get shared as often as you would have hope.

But, if you write content that teaches your audience such as guide and tips, then your audience might share it if it is really good. I find that it is really easy to share your content on Twitter because of the potential reach is very prolific.

Anytime when one of your posts gets retweeted or liked, the content gets shared to their followers. You can post as much content as you want and with big follower size, you can guarantee every of your content posts will get at least a like or retweet.

Winner: Twitter

Twitter vs Facebook: Which One Is Best?

Twitter vs Facebook Which One Is Best

We know that every social medias have their own advantages and disadvantages. In an ideal world, if you really want to maximize your traffic from social medias, then you will have an account for Twitter, Facebook, Instagram, Snapchat, Tumblr, Google+ and more. The more you push your content to different social medias, the more you are going to generate traffic.

However, like I said before if you do not have any followers on one of your social media account. Then you won’t get any traffic from that social media platform. Having an audience is especially important in building your brand and promoting your content.

I created a Twitter account for this website around 7 days ago and it is almost up to 1,000 followers organically, thanks to social media strategy guide on how to build your audience without using paid programs.

Again, it depends on how well you are established. On Facebook, if you have a lot of friends already and you know them. You will quickly build a sizable audience of people who are genuine curious and wants to watch you grow over the time.

Twitter on the other hand is perfect for brand new business to grow. You do not even have to share with your friends or family about your new business and can start building an audience with similar interests. When you have an audience that is big enough, you can promote your other social media profile on different platform to expand your reach and generate more traffic.

If you were to ask me which social media platform is the best for starting your own brand. I would say Twitter because it is so easy to do it. Facebook tends to be skeptical and harder to build an audience without forcing you to make friends with people you do not know and inviting them to like your page.

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